ology•group - question everything

Robin Falkoff, Chief Observationist

Robin Falkoff brings a brand planning orientation to the Ology Group team thanks to close to 20 years of experience working in the corporate, supplier and agency sides of the business both in the US and abroad.

She is a seasoned strategic thinker, focus group moderator, one-on-one interviewer, observationalist and concept writer leveraging her unique brand planning toolbox (innovative and traditional) to help gain a deeper understanding of consumer's thoughts and feelings. Robin is on a perpetual quest to understand the unique ways consumers connect with brands, advertising and media in order to glean more thoughtful and action-oriented insights. Robin's passion, energy, creativity and enthusiasm come through in all aspects of her projects. She understands the challenges facing brands and consumers today and recognizes that we live in an ever-changing environment. Robin can draw anyone into a conversation, from men talking to her about sex to women talking about the true experience of menopause.

Prior to starting the Ology Group, Robin was SVP, Director of Brand Planning at J. Walter Thompson (where she helped start JWT Digital working on Sun, Merrill Lynch, Warner Lambert and new business). She has also worked at Bozell, D’Arcy, and DDB.

Robin is an avid consumer herself, and is often given time limits by her family and friends when making shopping trips. She can spend hours observing what people are buying and their shopping dynamics, talking to random pharmacists and combing the shelves for new products!

Robin has two wonderful boys and a supportive husband who endure with barely an eye roll her eavesdropping and her asking questions to complete strangers when walking through Costco. Robin takes her motto "question everything" to a whole new level!

Kathleen Rahner, Field Director

With fifteen years of sales and marketing experience, ten of them spent in CPG brand management, Kathleen brings a broad commercial perspective to the Ology team. Kathleen has spent years as a client, so she thinks like a client—focused on delivering strategic, actionable recommendations to drive real business results. Her background spans consumer, shopper and professional marketing across multiple categories, from Food & Beverage to Personal and Household Care.

Prior to joining Ology Group, Kathleen was a Director of Marketing for Dr Pepper Snapple Group. She’s also worked for Beiersdorf Inc.

Kathleen also holds the (self-appointed) role of “Chief Domestic Officer” for the Rahner family. Primary clients include a husband, a young daughter and a loveable mutt.

Charlotte Buecheler, Strategist

With a qualitativist’s adaptability and a quantitativist’s rigor, Charlotte is able to take charge of any type of research, at any stage of the process -- no matter how complex! She has a knack for technology and a translator’s awareness to the nuances of communication, which she uses to create presentations that bring research to life.

Prior to joining the Ology Group, Charlotte worked for the Dr Pepper Snapple Group as an Innovation Research specialist, a quantitative consultant for GfK Custom Research, a category market research manager for Cadbury France and as a strategic innovation manager for Cadbury Schweppes EMEA.

Born in France, Charlotte is a literature addict and an avid translator who is currently studying Comparative Literature at Brown University.